heidi - lwHeidi Totten takes the Spotlight in Chicks Connect

Tell us about yourself so that we can get to know you better.
I first and foremost a wife and mother of two cute kids, and we are homeschoolers.  I also run a company called Launching Women, which has two parts.  I am a consultant for small businesses, helping them build out their technical strategy, while incorporating marketing plans.  I also train “solopreneurs” who need technical help.  I offer fast track sessions – 3 hours of digging into your business and arranging it into a core that will make sense!

What inspired you to do what you do professionally?
I’ve been in the technical realm since 1995, and that has included everything from sales, marketing, recruiting, building teams, and creating websites.  I’ve pretty much done everything you can do in technology except for software development.  My business has evolved as I have recognized a HUGE need for women in business to have technology training. 

Tell us a story of how you made a difference in someone’s life.
I’ve recently been working with a 67 year old social worker/counselor named Lois.  She had a few pieces in place – a website and an ebook – but she had no idea how to market it, or even how to get started.  She was so frustrated with coaching programs, because they told her what to do, but not how to do it.  I was able to take her by the hand and in four, one hour hands on sessions, we built out her initial product offering and marketing funnel.  She said, “What do I do next?”  I gently said, “Everything is in place!  Now you get to help people!”

What have you gained personally from being a member of Chicks Connect?
I have had looooong conversations with Jewels about everything from homeschooling to business to organizing to…well, everything!  I love having the accountability and especially having Jewels set the example of a strong work ethic with a family life balance. 

What have you gained professionally from being a member of Chicks Connect?
Jewels has taught me a great deal about how affiliate programs should work.  In fact, I have helped create an entire content marketing platform called Wisdom Window using some of the ideas that I have gotten from Jewels!  She is a powerful example of how to network and how to work within a network to build!

Any words of wisdom for other Chicks?
Oh the irony!  Wisdom Window was created to help entrepreneurs package and market their digital content, while benefiting from affiliate relationships.  It is a platform that has taken a couple of years to truly build.  People are the same way.  Your life is a journey and a process and sometimes it will include periods of growth, and other times it will include periods of reorganizing.  What we are most responsible for in our journey is to love others and serve others.  That’s it!  Everything else we learn, if we apply it towards loving others, will help us create the best life possible.

How can people reach you if they want to know more about what you are up to in the world?
My website is www.launchingwomen.com.  I have technical tips and tools, as well as just general motivational stuff, but you can also schedule a free 20 minute consultation with me to talk about creating your technical map.  You can also email me at Heidi@launchingwomen.com